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A supersized opportunity for you and your business!

Elmer’s Great North Parade is the follow-up to the hugely successful ‘Great North Snowdogs’ Art Trail of 2016.

This eleven week event is comprised of 165 painted ‘Elmer the Elephant’ sculptures displayed in streets, parks and public spaces throughout Tyne & Wear. The trail is a partnership between St Oswald’s Children’s Hospice and creative producers Wild in Art.

All five Tyne & Wear councils, The North East Chamber of Commerce and Newcastle and Sunderland BID’s are champions for the trail and really supporting us across the board. Could your business take on this supersized marketing opportunity and adopt an Elmer on the trail? In return, we can offer you a wide range of unique marketing and CSR opportunities that can be tailored to suit your own aims and objectives. We are confident that your investment can provide tangible benefits to your bottom line and create a fantastic vehicle to engage your employees, customers and stakeholders.

Meet our sponsors

Elmer’s Great North Parade is a fantastic, inspiring and unique initiative, for a truly amazing cause. It’s something that we are extremely proud to support and delighted to be a part of.

Jonathan Bargh, Northumbrian Water

What can ‘Elmerising’ your marketing & CSR plans do for you in 2019?

The possibilities are endless! We have already secured sponsorship from over 20 organisations all eager to be part of the regions brightest and most engaging event of the summer.

Elmer will deliver:

  • Hundreds of thousands of visitors from the North and beyond
  • A ridiculously engaged audience who are hungry for ‘Everything Elmer’
  • A showcase for our local creative and design talent – making brilliant work available to all of us
  • Exercise and wellbeing benefits by getting people walking around the trail
  • Family friendly fun
  • Massive opportunities for regional and national businesses to engage with audiences in innovative and fun ways
  • Raise over £500,000 for babies, children and young adults in our community who are dealing with life-limiting conditions

Take a look at our presentation

Take five minutes to have a look at our presentation, and if you’d like to know more, please give our Project Lead, Jane Hogan, a call on 07801 237250 or email sponsors@greatnorthelmer.co.uk

What’s new this time round?

  • Prizes for completing the trail will drive even more people to complete the whole trail. giving you greater engagement opportunities.
  • We will feature all of your Elmer related events and activities in the online What’s on Guide driving a very engaged audience to your door.
  • Themed weeks will be a focus for sponsor public and press activities and an opportunity for you to explore multiple topics/create more experiences.
  • The Elmer raffle.
  • Monthly/weekly conference call updates are saving sponsors valuable time in preparing to ‘Elmerise’ their comms and marketing activities. 
    Hear our most recent call.
  • Dedicated marketing resources.

Join the herd!

In total over £800,000 will be invested in Elmer this summer – and so you can really give a little and get a lot.

Not bad for being part of an eleven week long marketing campaign.

  • Get a summer and Autumn-long promotional campaign which will be accessed by over half a million people in Tyne and Wear.
  • Be seen to be supporting your place and your community, promoting local pride and creativity – helping your local community, businesses, schools and creative sector.
  • Engage your staff and your customers in the biggest and funnest event of 2019.
  • Drive ROI by activating your sponsorship to build awareness and sales.

Put your business on the map!

The sooner you sign up, the better your spot!

Some of the most popular, high footfall locations have already been snapped up on Newcastle Quayside and Grey Street, so the sooner you confirm your part in the trail, the better location you can claim.

Claim your location

Join the herd!

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