True Potential buy Landmarks

Now that the Elmer’s Great North Parade herd have left the streets of Tyne and Wear, we have caught up with their lucky new owners to find out how they are settling into their forever homes.

True Potential, a financial services firm based in Newcastle have been very excited to welcome their new addition to their 250+ employees. ‘Landmarks’, the black and white elephant that embraced the pride of Newcastle and Gateshead icons across its body, spent 11 weeks on display outside St James’ Park. It now takes pride of place in True Potentials Newburn office.

True Potential's Chief Executive Daniel Harrison said:

“The trail really captured the hearts and imaginations of the North East this autumn. We had a lot of fun spotting them as we travelled around the region and now we’ve got our very own iconic Elmer at True Potential.

“The team at St Oswald’s do an outstanding job supporting families when they most need it. They’ve been doing that for so many years and the Elmer trail has really helped to spread the word further.  I’m delighted that we could help and that we have a permanent memory in our reception area.”

Emily Corney, Senior Fundraiser at St Oswald’s Hospice said:

“It’s lovely to see Landmarks fitting in so well. Speaking to Dan and other employees it was nice to see so many of them getting involved with the trail, attending the Farewell Weekend and even watching the auction online to guess which one they were bidding on.

“Landmarks looks great in their reception and for the short time we were there, made a real talking point for people coming in and staff walking past. We can’t thank True Potential enough for bidding for an Elmer, the money raised is going to help our Children and Young Adults service which provides respite and short breaks for residents of the North East.”