Her words were echoed by Samantha Czwordon-Auld, marketing and communications manager at the Bridges.
“We know how popular our snowdogs were, so we didn’t hesitate in getting behind Elmer’s Great North Parade,” she said.
“And we would really like to encourage other businesses to sponsor an elephant to ensure that we have a good number in the city to give people a reason to visit.”
Lucy Malarkey, Gentoo’s Customer Director, added: “Elmer’s Great North Parade is a fantastic project for encouraging people from across the region to visit Sunderland and see all of the great things it has to offer.
“We’re really excited to be involved and look forward to working with other local businesses to bring Elmer to the city.”
Marie Liston, Corporate Services Director at SCS said the company was also delighted to be giving its support.
“We’re proud to be based in Sunderland and proud to be sponsoring the Elmer Trail,” she said.
“This is a real opportunity for Sunderland businesses to give visitors a reason to visit the city this summer; as well as raising much needed funds for a wonderful North East children’s charity.”Find out more about sponsoring an Elmer