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Sponsors lead the herd at trail's Matching Event

Sponsors view designs ahead of the 'Stampede'

Sponsors stampede to select sculpture designs

Representatives from North East businesses, who have committed to sponsoring an Elmer sculpture as part of the Great North Elmer art trail, enjoyed coming together to view the shortlisted designs submitted by artists from across the region and beyond. After perusing the artworks, which included around 70% local artists, guests heard impassioned speeches from Northumbrian Water, Gentoo, North East England Chamber of Commerce and Tyne and Wear Metro, encouraging excitement for the trail. Any of the guests who hadn’t yet officially signed up were given to chance to join the herd, resulting in the elephant klaxon sounding three times to announce new sponsors; Big Purple Productions, Hilton Newcastle Gateshead and TT2.

Then it was on to the moment all guests had been waitin for the 'stampede'! Each Sponsor was given a sticker bearing their logo and were invited to stand behind Elmer-themed bunting. After a countdown from James Ramsbotham of the NEECC, the beginnings of the song  ‘Nellie the Elephant’ signified the stampede had begun. Sponsors had honed their technique and come up with tactics ahead of the stampede, in a bid to ensure they secured their favourite design. But once the rope was dropped, it was every sponsor for themselves, as they raced to place their sticker on their desired design.

We can report no Elmer's (or sponsors) were damaged during the stampede and almost 40 Sponsors were matched to an artwork. Lots of happy faces left the event clutching a souvenir print of their design, eagerly discussing plans for working with their artist and promoting their sculpture.

‘Newcastle Building Society is a big part of the North East and have been supporters of St Oswald’s for some time having taken part in their Shop Takeover scheme. Through this we learnt about how successful Great North Snowdogs had been for St Oswald’s, for the sponsors involved and for the wider economy, and it felt like a natural progression to get involved in Elmer’s Great North Parade. We’re really excited about the potential of the trail and can’t wait to be part of something which celebrates and raises the profile of the region. At the matching event, we were looking out for designs which celebrate localism and represent the North East.’

Gary Ganley, Newcastle Business Society

Last chance to sponsor an Elmer!

With the trail's 50 artists commissioned and getting ready to paint their sculptures throughout June and early July, the countdown until the sculptures hit streets across the region is well underway.

If your organisation are interested in being part of the region’s biggest and most colourful mass participation art event, there are still a few Elmer’s looking for a sponsor. With brilliant designs to choose from and some fanatasic, high profile locations still available on the map, now is the time to commit. Email sponsors@greatnorthelmer.com.uk or call 0191 246 9123.

Find out more about Sculpture Sponsorship

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