A trail of 61 sculptures inspired by the animated film The Snowman™ and The Snowdog, which covered North and South Tyneside, Sunderland, Gateshead, Newcastle and Northumberland for nine weeks in autumn 2016, attracted more than 676,000 people. And its organiser, Newcastle’s St Oswald’s Hospice, revealed that popular children’s storybook character Elmer the Elephant will be the inspiration for a second, similar trail. Written and illustrated by David McKee, the Elmer books – featuring the iconic, patchwork elephant - have been translated into more than 50 languages, selling in excess of eight million copies worldwide. Elmer’s Great North Parade will take place for 10 weeks starting on Monday 19 August 2019, with individually decorated statues of the character positioned throughout Tyne and Wear. The Parade will also be supported by a regionwide learning programme for schools and children’s groups and will culminate in a farewell weekend on 2 and 3 November.