St Oswald's Hospice is calling on the region’s businesses to join their herd and take part in our major public art event this summer.
Hot on the heels of its hugely successful Great North Snowdogs art trail, Elmer’s Great North Parade by St Oswald's Hospice will see 65 individually decorated statues, of the popular storybook character Elmer the Elephant, positioned across Tyne and Wear.
The nine-week long event will open to the public on 21 August and some of the region’s biggest companies – from shopping centres and law firms to building societies and service providers – have already signed up to sponsor a statue.
Now, we're calling on others to follow suit.
It has unveiled the full list of locations for the Elmer statues with sites in Newcastle, Gateshead, North and South Tyneside and Sunderland still up for grabs for businesses wanting to join the likes of Headline Partners, Tyne and Wear Metro and Sculpture Sponsors Womble Bond Dickinson, intu Metrocentre and Sage Gateshead.
Many of those who have already signed up to sponsor an Elmer statue, also sponsored a Snowdog in the 2016 trail, which attracted more than 676,000 people, boosted the region’s economy by more than £16.5m and raised a massive £367k for the hospice’s children and young adults’ service.
Among them is Sunderland shopping centre, the Bridges, whose marketing and communications manager, Samantha Czwordon-Auld, said supporting Elmer’s Great North Parade “was one of the easiest decisions we’ve ever made.