- Name: HAPI
- Location: Northumberland Street, Newcastle
- Designed and descorated by: Steve Johnson
- Sponsor: Greggs
Steve Johnson graduated from Newcastle College of Art and Technology, in the mid 1990s and works as an illustrator in the advertising industry. After working in central London for many years, he returned to his native North East. He works with his with partner, creating storyboards and animatics in the pre-production of TV commercials. ‘HAPI’ is a colourful and vibrant elephant, inspired by the original Elmer book illustrations. The artist developed the design to give a nod to its sponsor, Greggs, who are committed to making good, freshly prepared food accessible to everyone, while continuing to ‘Have A Positive Impact’ on people’s lives and the planet. HAPI brings to life the community element of Greggs social responsibility programme, which is delivered by the Greggs Foundation and proudly supports lots of great charities like St Oswald’s Hospice, in the communities that they serve.